| 5. |
Who
does INFO-LINK target?
The below table shows the target group and the people reached
in each sector.
TARGET GROUP
|
PEOPLE REACHED |
| Architects (Inc. Landscape) |
7,390 |
| Bathroom / Kitchen Cabinet & Furniture MFRS |
1,823 |
| Builders / Contractors (General & Specialty*) |
11,322 |
| Engineering - Building, Consulting or Design |
3,752 |
| Government (Fed/Prov/Mun) |
2,120 |
| Hospitality (Major Hotels, Motels, Resorts & Restaurants) |
874 |
| Health Care & Nursing Homes |
1,046 |
| Interior Designers |
3,378 |
| Property & Building Owners / Facility Managers |
2,370 |
| Real Estate & Building Developers |
438 |
| Wholesale/Retail Building, Plumbing & Electrical Suppliers |
4,655 |
Total Audited Circulation: |
39,168 |
*Specialty Contractors include:
Acoustical, carpentry, drywall, electrical, flooring, glass & glazing,
HVAC, insulation, marble, masonry, painting, plastering, plumbing,
roofing, siding, steel, and metal installation, stonework, terrazzo,
and tile.
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