INFO-LINK Canada - Promoting Your Products and Services

PROMOTING YOUR PRODUCTS AND SERVICES

Overview

THE INFO-LINK SALES AND MARKETING PROGRAM IS UNIQUE AND COMPREHENSIVE

INFO-LINK Canada reaches over 41,000 Key Decision Makers in the Architectural, Interior Design, Building & Green Product industries. It cost effectively reaches more markets and decision makers than any other program.

INFO-LINK’s Unique Sales Lead Generation System is simply superior in terms of number and quality compared to others. The pre-qualification process enables companies to target high opportunity prospects and deliver real sales results. It includes overnight faxes of URGENT requests and a detailed weekly report where all of the leads are prioritised and pre-qualified.

A Specially Tailored and Detailed Research Program quantifies the results to assist in determining the return on investment and also aids in strategically planning future sales and marketing efforts.

F.A.Q's. regarding Promoting Your Product and Services

1. How does INFO-LINK display its reviews of products and services?

2. How often does INFO-LINK publish its reviews of products and services?

3. Who prepares the copy and layout for the Information Unit?

4. What is INFO-LINK’s total audited circulation?

5. Who does INFO-LINK target?

6. How do interested professionals find out more about my product or service?

7. How does INFO-LINK manage Pre-Qualified Sales Leads?

8. How does INFO-LINK forward its Pre-Qualified Sales Leads to their clients?

9. Does INFO-LINK provide any research analysis and quantitative measurement of results to their clients?

10. Does INFO-LINK provide supplemental marketing opportunities for their clients?

Answers regarding Promoting Your Product and Services

How does INFO-LINK display its reviews of products and services online?

INFO-LINK Canada uses a proven advertorial format, which explicitly outlines the benefits of a product or service in an ‘Information Unit’. Key visuals and a clear headline attract attention and stop the reader. The italicised ‘caption’ summarizes the essential elements and the ‘body copy’ expands upon the information. The ‘coloured bar’ with the highlighted Information Number solicits an enquiry. Information Units are offered in either a standard vertical or horizontal size as well as a double sized unit to increase impact and enable the communication of multiple product variations or applications. Front-page positions maximize the overall impact and augment lead generation.

Example Format of an Information Unit

How often does INFO-LINK publish its reviews of products and services?

INFO-LINK Canada publishes its reviews on a quarterly basis.

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Who prepares the copy and layout for the Information Unit?

INFO-LINK Canada prepares all of the copy and layout free of charge for a client’s approval.

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What is INFO-LINK’s total audited circulation?

INFO-LINK Canada presently has a total audited circulation of 41,468.

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Who does INFO-LINK target?

The below table shows the target group and the people reached in each sector.

TARGET GROUP	PEOPLE REACHED
Architects (Inc. Landscape)	7,390
Bathroom / Kitchen Cabinet & Furniture MFRS	1,823
Builders / Contractors (General & Specialty*)	11,322
Engineering - Building, Consulting or Design	3,752
Government (Fed/Prov/Mun)	2,120
Hospitality (Major Hotels, Motels, Resorts & Restaurants)	874
Health Care & Nursing Homes	1,046
Interior Designers	3,378
Property & Building Owners / Facility Managers	2,370
Real Estate & Building Developers	438
Wholesale/Retail Building, Plumbing & Electrical Suppliers	4,655
Total Audited Circulation:	39,168

*Specialty Contractors include:

Acoustical, carpentry, drywall, electrical, flooring, glass & glazing, HVAC, insulation, marble, masonry, painting, plastering, plumbing, roofing, siding, steel, and metal installation, stonework, terrazzo, and tile.

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How do interested professionals find out more about my product or service?

Professionals interested in a product or service fill out a detailed Reader Enquiry Card, which specifies their items of interest. The Reader Enquiry Card is then forwarded to INFO-LINK Canada where we prepare lead reports for our clients.

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How does INFO-LINK manage Pre-Qualified Sales Leads?

All sales leads are pre-qualified and prioritised accordingly to the professional’s needs and specifications. For example: the priority of the request, the timeliness of the intended product usage and the person’s responsibility in the decision making process. Urgent leads are faxed overnight in a report like the one shown below:

Example Fax Report

How does INFO-LINK forward its Pre-Qualified Sales Leads to their clients?

All of the leads are forwarded every week in a comprehensive and detailed report like the one shown below. These leads come with self-adhesive labels attached for easy mailing of material back to the party enquiring. The leads are sorted geographically by postal code so that they can be allocated to the appropriate sales area. See below example:

Example Weekly Report

Does INFO-LINK provide any research analysis and quantitative measurement of results to their clients?

YES. At the end of each quarterly program, we provide a detailed research analysis, which consists of 15 graphs and charts. Some of the research measures include an analysis of an individual company’s performance compared to other companies, and so forth.

Evaluation of the geographical interest, which target groups are most interested, the purchasing authority, type of project involved and the quality of the leads. This research helps to define the areas of strategic interest and assists in quantitatively determining the return on an investment in INFO-LINK. We firmly believe that any marketing or sales program must be measurable so that its worthiness can be properly evaluated. A program without measurement is just a "shot in the dark". Selections of the research reports are outlined below.

Example Reports

10.

Does INFO-LINK provide supplemental marketing opportunities for their clients?

YES. INFO-LINK Canada also provides supplemental marketing opportunities for our clients to further target and develop their business and manage the selling process cost effectively. These include the mailing of brochures and promotional materials. Specific target groups and geography, right up to the postal code levels, can be selected to focus these mailings. Fulfillment services are also offered for those clients who wish to out-source these tasks. These programs are individually tailored to a client’s particular needs.